The Philosophy Behind the Ecosystem

Provide a Unique Experience to Practice Owners

  • Membership limited to current and former independent practice owners
  • “Safe space” for practice owners to learn
  • Purpose-built with independent practice owners in mind

Respect your Time and Resource Constraints

  • Intuitive and easy to use
  • High value-add complementary and for-fee offerings

Enable an Individualized Experience

  • Flexible and accessible
  • Passive and participatory learning
  • Learn your way, at your own pace

Promote the health of the companion animal ecosystem

  • Raise awareness of, and support, deserving nonprofits in the industry
  • Rely upon, and reward, “word of mouth” awareness amongst owners instead of marketing at owners